Pay-Per-Click Management Services
PPC? Adwords? Pay-per-Click? This can seem a little confusing at first but all of these terms are essentially describing the same type of marketing strategy. You are simply purchasing traffic to your website. If people are searching for your goods and services and you are running a properly optimized & managed pay-per-click campaign – then you can drive a live, real-time stampede of highly targeted visitors, already in the “Buy Cycle” and looking for your products and/or services, to your website, right NOW.
Is your pay-per-click advertising campaign not producing profitable results for your company?
Pay-Per-Click Advertising places an ad for your business directly in front of the people that are actively searching online for your products and services. Many factors have to be balanced in order to achieve success in PPC. You have to be able to find the right keywords for your product or services as soon as possible. You are paying for every click, whether the visitor buys or not. You have to spin up a campaign and rapidly identify search terms that “shoppers” are using and not browsing “internet users”. It’s great that people are coming to your site, but when you are paying for them to visit, you should attract as many potential visitors who will actually purchase your goods or services.
Next you need to have a professional and attractive website that presents your offerings and guides visitors right to your check out, or phone number, or bricks and mortar store, or whatever your goal is! Bonus Clever Tip: Google Adwords rewards a properly built site with a higher quality score resulting in lowering the price you pay for your clicks – saving you money!
Finally you must have the proper tracking set up in order to analyze the data you collect from this new traffic. This allows you to make accurate decisions towards your keyword research, updates to your website, and adjustments to your budget.
Essential Features of a Well Executed PPC Campaign:
- MAXIMUM Traffic: Your PPC management works to maximize the amount of laser-targeted traffic to your website for the least cost-per-click – remaining within your budget.
- LOWER CPC: Lower cost-per-click means more clicks per dollar spent. A well-managed campaign will strive to continue to lower the cost of new visitors while still being able to achieve the campaign’s goals – ultimately improving rate of return.
- INCREASE Conversions: Traffic is good but when you are paying for it you want buying traffic! A properly managed campaign will focus on account management and onsite updates to your existing website, in order to increase the number of conversions.
- HIGHER Profits: The ultimate goal of a well executed PPC campaign is to increase your profits! Measuring return (ROI) is essential in properly managing any campaign. Proper tracking and evaluation of data is necessary in order to determine target requirements.
If people are searching for your goods and services and you are running a properly optimized & managed pay-per-click campaign – then you can drive a live, real-time stampede of highly targeted visitors, already in the “Buy Cycle” and looking for your products and/or services, to your website, right NOW.
Let The Clever Robot Manage Your PPC Campaign:
- Certified experts. The Clever Robot’s PPC team members are certified experts in search engine marketing, pay-per-click marketing, and Google Adwords.
- We have the Experience We have run many successful PPC campaigns – we know what it takes to bring success to your campaign. We have experience working with campaigns of all sizes. We have helped both startups and enterprise companies and franchises and national associations. We are confident in our abilities to help yur business succeed with PPC!
- Results Driven: Our focus is getting you the results that matter – steady traffic that converts, and, most importantly, increased profits. We identify the keyword performance indicators for your business in order to measure progress towards campaign goals. Every business is unique: You might have a required CPA or minimum return on investment requirement. We work with you to create a custom campaign to meet or exceed your goals.
- Professional, Reputable and Available: We are a US-based and incorporated company located right here in the heart of North Carolina and available via phone and email, or even in person! You can rest assure The Clever Robot will be available when you need us.
- Simple Honesty: We treat our clients the way we want to be treated: with old-fashioned honesty and respect. We are an trustworthy, effective PPC Marketing Team that enjoys working with our clients and helping them achieve their business, and ultimately, life goals. We hope we will have the opportunity to help you.