The Back Story:
Salem West came to us with a need. A site that could handle an ever expanding empire of literature. We made several conclusions about what and how the new website should operate in order to meet the objectives and maintain the flexibility of change with a future proof solution. Their online website needed to look clean, sophisticated and be easily brow-sable with beautiful imagery to attract and keep this audience interested, and most importantly for e-commerce to actually WORK!
Our team quickly came up with a plan that would allow readers to find the authors they already loved, along with explore new works that were relevant to the reader’s interest. We also wanted to drive traffic to the online newsletter for ByWater Books. Their online newsletter is the easiest way to keep readers informed about new releases and sales.
Before & After
About ByWater Books
Bywater Books represents the coming of age of lesbian fiction. They’re committed to bringing the best of contemporary lesbian writing to a discerning readership. Their editorial team is dedicated to finding and developing outstanding voices who deliver stories you won’t want to put down. That’s why they sponsor the annual Bywater Prize for Fiction. They love good books, just like you do.
SSL Security Certificate
As of January 2017 Google is adjusting their search engine rankings to give priority to websites with SSL security certificates. Not only does this certificate help the website rank, but this is also an essential feature when using eCommerce.
ByWater Books uses their event calendar plugin to keep readers in the know about upcoming releases and important events.
Email Newsletter Signup
Keeping in touch with readers has never been easier. With a quick entry call to action form, ByWater is able to add readers to their email newsletter system through Constant Contact.
Selling hardcover, paperback, and digital versions of books is streamlined using an online eCommerce plugin. ByWater Books’ inventory is able to be browsed by multiple categories and by individual authors.