Search Engine Optimization
Search Engine Optimization (SEO) is the process of positioning your website to rank highly on search results pages for the most relevant keyword searches. Search Engine Optimization has the best long-term return on investment because once your site ranks for important keywords you do not pay for each additional visitor to your site. This doesn’t, however, mean SEO is free. For most competitive keywords there are a number of ongoing actions you must take to achieve good rankings and hold them for the long run.
The components of Search Engine Optimization are pretty simple:
- Add content on your website that includes your target keywords. Continue to add original content as often as possible.
- Get other sites to link to your site. Each link to your website counts as a vote. Not all links are equal but the more the better.
While the tactics are simple, execution is often grueling. If you don’t keep up with your program, you’ll never see the results you want. The Clever Robot has teams of writers and link builders who have the expertise and discipline to keep your campaign running day after day, month after month.
Why our SEO works
- All Search Engine Optimization engagements start with selecting keywords. We’ve refined our keyword selection process so that we can find keywords for your business that are relevant yet not impossible to rank on.
- We conduct an audit of your website and provide instructions for changes that will help maximize the chances of your website ranking on your targeted keywords. If you can’t make the changes yourself, you can hire us to make the changes for you.
- Each month, our US-based writers will write articles that contain your targeted keywords and then submit your articles to sites across the web. Our article distribution process will also submit the content to RSS aggregators, social bookmarking sites and other user generated content hubs. Each of these return links counts as a vote for your website.
The Clever Robot’s System Tracks Everything
The entire process is tracked in our SEO reporting tool and reports can be automatically sent to you. You’ll have full access to the content we write, links that we build as well as detailed tracking of SEO rankings from start to finish.
Additional Search Engine Optimization Resources
Want to learn more about search engine optimization? Check out these links to some great articles, podcasts, tools, etc. about a variety of seo topics. Then contact us when you are ready to start optimizing your website!
Yoast Search Engine Optimization Tool – every Clever Robot site comes with the Yoast SEO Tool which we then configure for your website
Webmaster Radio Search Engine Optimization Podcasts – 9 podcasts dedicated to search engine optimization and dozens of other podcasts every website owner should explore
SEOMoz search engine optimization Blog – this is the blog even the pros read, great free information