Guerrilla Marketing Blog
Tips & Tactics from your friends at The Clever Robot!
Handling Negative Feedback On Social Media
Managing a social media account for a business or organization is not for the weak of heart. When placed as the manager of a Twitter, Instagram, LinkedIn account with high traffic, reviews and opinions can be undesirable at times. Sometimes for a good reason, sometimes it’s just a rant.
How to Prepare Your eCommerce Website for Holiday Season Shopping
$602,000,000.
That is the amount of money US holiday shoppers spent on the winter holidays of last year.
As a retailer, it is within common sense to want to tap into that market. Holiday shopping makes up a vast majority of online sales, with mobile sales slowly climbing to being the preferred method of purchase.
Protect Your Website from Hackers 101
You hear it in the news almost daily now – another giant corporation’s website has been hacked. But even a small website can be at risk of becoming compromised, sometimes sadly. even more so than larger sites.
In this edition of the Clever Robot Small Business Newsletter, we are going to reveal how modern websites have become vulnerable to attack, examine some of the more common exploits and discuss solutions and how to ensure your website is protected.
17 Local, Low-cost Guerrilla Marketing Tactics
Beat The Summer Slump With This List of 17 Local, Low-cost Guerrilla Marketing Tactics that will drive a tsunami of new customers to your business! When starting a small business one of the most difficult decisions is where to market and how much marketing. Here are some insider tips that can help your business breakout…without breaking the bank.
SEO or Search Engine Optimization: What Is It And Why Does It Matter?
Search Engine Optimization, commonly referred to by the abbreviation SEO, is a mechanism of organically growing a website’s traffic. Organic growth, also called natural or earned growth, is any type of action that you do not pay for. Using Google Ad credits, Facebook boosts, or pay per click campaigns are great ways to boost a website’s online presence, but come at a monetary price. Organic growth may take a bit more time to see the results from than paid growth, but the payoff is worth it.
Mobile Friendly, Responsive Design and Why it Matters
April 21st was an important event for us in the tech world, Google rolled out their new mobile-friendly initiative, and potentially changed browsing forever. According to recently published statistics, over 50% of web traffic is done via a mobile device, and it is estimated that mobile browsing will overshadow desktop browsing in the near future. Google is requiring ALL websites be mobile friendly or risk loss of rankings or worse.
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